A pair of organizations are teaming up to improve ATV safety and education in the province.
The collaboration between the Ontario Federation of All-Terrain Vehicle Clubs and Co-operators Insurance aims to put a focus on increasing awareness among all ATV riders, especially those who rely on the vehicles for work and transportation.
Ontario Provincial Police reported a 125% increase in ATV fatalities in 2024. One-third of these deaths involved alcohol and/or drugs, and over half of the victims were not wearing helmets
“We are thrilled to collaborate with Co-operators, whose values and focus on community safety align perfectly with our efforts to promote safety awareness among all ATV riders,” said Shari Black, Executive Director of OFATV.
“This collaboration will help us reach more riders and provide them with the necessary tools and knowledge to ride safely. ATV riding is not just a fun activity but is also essential for many individuals who rely on these machines for work and transportation, particularly in rural areas.”
Guy Laurin, Product Owner for Recreational Vehicles at Co-operators, added, “Co-operators is deeply invested in rural communities, supporting small businesses and local growth, which aligns with our broader mission to foster safe and thriving communities. We look forward to working with OFATV to enhance safety education and awareness for all ATV enthusiasts in Ontario.”