Tim Hortons restaurant owners and millions of generous Canadians across the country combined to set a new Smile Cookie record by raising $10.56 million for local charities across the country.
Even after raising an amazing $9.8 million in 2019, Tim Hortons restaurant owners wanted to reach new heights with Smile Cookie this year. And their efforts paid off.
“We were absolutely blown away by the generosity of Canadians for our annual Smile Cookie campaign,” says Tim Hortons Chief Marketing Officer Hope Bagozzi. “We were able to surpass the amount of donations raised in 2019 by roughly $760,000, which really is astounding.”
Tim Hortons and its restaurant owners are donating 100% of the proceeds from sales of Smile Cookies to over 550 charities, hospitals and community programs across the country including a local campaign for the Chatham-Kent Children’s Treatment Centre.
Tim Hortons restaurant owners across Canada will be presenting their local charity partners with Smile Cookie cheques throughout the next month.
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