CK council approved the ten-year, $1 million agreement with TekSavvy for naming rights to the Third and Fifth street bridges in downtown Chatham.
The municipality reached the agreement in partnership with The Naming Rights Company, a Toronto-based firm co-founded by Chatham native Dan Cimoroni.
Mayor Darrin Canniff says TekSavvy is a positive representative for the downtown bridges.
“When you think of businesses that are community-minded, TekSavvy is always in the top tier,” says Canniff in a media release. “Whenever there is a need or a chance to boost our community, TekSavvy is front and centre.”
Founded in Chatham in 1998, TekSavvy is one of Canada’s leading independent telecommunications companies. The company supports local initiatives such as United Way Chatham-Kent, Festival of Giving, and TekSavvy Cobras.
CEO of TekSavvy Solutions Marc Gaudrault notes the companies initiative to support its community.
“TekSavvy is built on a foundation of connectivity. Just like the internet connects us to anywhere in the world, these bridges connect our hometown together. We’re proud to support our community and the revitalization of the Third and Fifth Street bridges” says Gaudrault in a media release.
The naming of the bridges will be determined jointly by TekSavvy and the municipality, and net proceeds will be placed in a new reserve fund for future developments.
