Submitted photo.

The municipality of Chatham-Kent is teaming up with seven other communities to attract more early childhood educators.

Officials say a significant workforce shortage makes finding quality care a challenge for parents and early childhood education centres alike.

With help from various community partners, including the YMCA of Southwestern Ontario, WJ Baird Public School, and Early ON Chatham-Kent, career development company Edge Force has created a video series showcasing the benefits of working in the ECE sector.

An Early Childhood Workforce Report from 2022 shows employment in child care dropped 21% during the COVID-19 pandemic, compared to 3% among other workers; 62% of child care centre operators had to recruit staff in the past two years with 82% having difficulty hiring staff with the necessary qualifications and another 6% having unfilled positions lasting over four months.

Other community partners involved in the project include Lambton County, County of Simcoe, and the District Municipality of Muskoka, among others.

“Early Childhood Educators hold a uniquely impactful role in our communities,” said Larissa Hofman, Vice President of Edge Factor in a news release. “They do more than care for our youngest citizens; they shape the minds and hearts of the next generation, laying the foundations of learning, character, and curiosity that propel children toward a lifetime of success.”