Chatham-Kent is looking to partner with local businesses interested in purchasing the naming rights for public spaces and infrastructure projects across the municipality.
The municipality announced on Wednesday that it is seeking expressions of interest from businesses, following the successful collaboration with TekSavvy for naming rights of the Third and Fifth street bridges in downtown Chatham.
The agreement between Chatham-Kent and the telecommunications company will see TekSavvy pay the municipality $1 million over 10 years for the naming rights to both bridges. The deal was approved by CK Council in July 2022.
Mayor Darrin Canniff said the collaboration with TekSavvy has set a precedent for future partnerships with local businesses.
“These types of opportunities are highly beneficial to creating and maintaining vibrant public spaces, and we believe our sponsorship program will provide a win-win situation for both the businesses and the community,” he said.
Canniff added that the initiative will provide businesses with the chance to increase their visibility and brand recognition in the community.
“We believe this initiative will provide businesses an excellent opportunity to demonstrate their commitment to our community and showcase their brand to a wider audience,” said Canniff.
Any businesses interested in the naming rights initiative can contact CK’s Partnership Development at ckpartnership@chatham-kent.ca for more information.
