Win tickets with 99.1 all this week on the 4×4 with Jay Smith

Get ready for non-stop, adrenaline-fueled action, like nothing you’ve seen before when Professional Bull Riders (PBR) Canada bucks into London, Ontario Saturday, April 2 at 7:30 p.m.  For one hard-hitting night, John Labatt Centre will host the top bull riders in Canada and the world versus the fiercest bucking bulls in the business.  The London Invitational is the seventh stop on the elite PBR Canadian Cup Series.  Tickets start at just $20 and go on sale to the general public Monday, Feb. 7 at 9 a.m.  Tickets can be purchased in person at the John Labatt Centre box office, online at, or by calling (866) 455-2849.

Fans now have the opportunity to get down in the dirt with the new VIP Ticket!  For only $75, this exclusive premium event ticket offers fans the ultimate PBR experience.  VIP Ticket holders watch the Toughest Sport on EarthTM from the best seats in the house and have access to the PBR Built Ford Tough Corral Party for one hour beginning at 5:30 p.m.  Get up close to the chutes and meet the superstars of the PBR with this limited offer available only to VIP Ticket holders.

With action starting at 7:30 p.m. the evening will feature a Championship Round where only one rider will claim the coveted event title.  This is not a rodeo; it’s the Toughest Sport on EarthTM.

About Professional Bull Riders (PBR) Canada:
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals.  Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion.  Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS).  At the end of the BFTS season, the top-ranked PBR Canada rider will compete at the PBR World Finals in Las Vegas, NV.  For more information on PBR Canada, go to, or follow on Facebook at and Twitter at

About the Professional Bull Riders, Inc. (PBR):
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to, or follow on Facebook at and